Recently, the importance of compliance with consumer protection laws has been on the rise. Violation could lead to huge litigation by consumers, sanctions by regulators, not to mention significant damage to corporate reputation. The upcoming amendments to the Civil Code of Japan establish new rules regarding businesses’ terms and conditions, which require our clients to review their existing terms.

With our extensive experience handling consumer-related issues – one of our attorneys has an experience of working in the Consumer Affairs Agency –, we provide legal advice on our clients on, among others, preparation of terms and conditions for online businesses, advertising, misleading representations, product recalls, product liability litigation and consumer protection rules.